Keyword research tips from YouTube

YouTube hat kürzlich Vorschläge zur wettbewerbsfähigen Keyword-Recherche für Videos geteilt und zahlreiche Fragen zum „Such- and recognition algorithm ”. One of these queries focuses on and keyword research, how can be measured, which video themes are suitable for the users.

Keyword-Recherche von YouTube

Was ist der richtige Weg, to determine the odds, which result from the recommendations of the users, if you investigate, what keywords to memorize in a video?

YouTube recommends these three tactics for keyword research:

Einblicke in das Publikum

Die in YouTube Analytics verfügbare Audience Insights-Karte zeigt den Erstellern von YouTube-Inhalten, which other videos their target audience mainly sees. Examine the correspondence, to control the optimization for the next one of your videos.

Google Trends

Dies mag für SEO-Experten offensichtlich sein, but YouTube suggests Google Trends as a tactic, to stay up to date on the current popular topics. Google Trends lets you enter discrete topics and assess their awareness over time, to realize, which is currently generating the greatest interest.

Competitive analysis

Eine weitere Taktik ist die Wettbewerbsanalyse. This includes entering keywords into YouTube's search bar and discovering them, what you can learn from the successful videos.

Upload-Frequenz

Ist es toll, Post videos frequently? Or is it right, take a long time between video uploads?

An ideal upload frequency depends on the viewers and the amount of content, that you want to see. There are spectators, who love it, Content to see, and other, who watch every few days.

Monetarisierung

Ist es richtig, that monetized videos have a higher probability, to be recommended as non-monetized videos?

The search- and YouTube's recommendation system cannot recognize, which videos are monetized and which are not. The advertising- and discovery systems are separate from each other.

Pausen einlegen

Ist es für Entwickler in Ordnung, Take breaks from uploading? A channel is violated, if there is a longer length between the publication of new content?

For content creators, it's perfectly fine, To take breaks. YouTube hat 40.000 Upload pauses detected, the between 8 and 60 Take days. If you are looking for an ideal time to take a break, found YouTube, that many video artists take breaks in January, because during this time the advertising budget is empty.