301 Redirects and their implementation

301 Redirects are used, when you move the content of one of your website's urls. It helps the users and search engines to know, where you can find similar content now. Search engines like Google can identify by indexing, which of the URLs now contains the moved content, and users through 301 Forward redirects to the respective URL.

When will 301 Forced redirects?

• There are many situations, in which you have to permanently move the content of a page to a new URL. In this case you have to 301 Redirects are used. This will take users to the new page, and the search engine can index the new page and leave the ranking unchanged.

• There are cases, where companies change their domain names for many reasons, With. B. for the sake of expanding the website's reach, of rebranding, etc..

• HTTP- and HTTPS protocols are important to the search engine indexing process. When switching from HTTP to HTTPS, is recommended, 301-To use redirects, so that the search engines can index this shift.

Redirect a web page

1. Mit Server umleiten

Es ist eine effektive Methode sowohl hinsichtlich der Ladegeschwindigkeit einer Seite als auch der technischen Effizienz. WordPress doesn't directly enable these 301 redirects. Therefore, redirecting through a server is the best option, even if this depends entirely on the WordPress software stack used.

2. Weiterleiten mit Plugins

Diese Methode darf nur verwendet werden, if for some reason a redirection via a server is not possible. Using plugins for 301 redirects is quite slow and mostly depends on third parties, that may not be reliable and trustworthy enough.

What's at 301 Avoid redirects?

1. The most common confusion while redirecting is the confusion between 301 and 302 Redirects. you need to understand, that the former is for permanent redirects, while the latter is for temporary redirects. You can use the tool “Audit Site” use, to identify the diversion used.

2. It can happen, that the redirection is to a page, whose intention is different from the original one. To avoid this mistake, you can use the right organization and recording. You have to make sure, that users are redirected to the appropriate page.

3. Avoid JavaScript redirection if possible, otherwise the search engine cannot recognize the page.

If you follow these important checkpoints, you can improve your marketing campaign and appeal to your audience.