Upcoming trends for content marketing

Content has always been the king of any marketing campaign. It's the root, ohne die eine Website oder ein Unternehmen ihre Ziele nicht erreichen kann. It is the only one, what gives your audience the message of your brand or product, so that it understands, what benefits it can have by purchasing your product or service. Keep that in mind, that the website should always be designed with the customer in mind, since this is the key, to get an impression. Let's focus on trends, which should be followed in the coming year.

1.     Optimierung der Keyword-Recherche

Alle SEO-Experten verstehen, that keyword research is the first step in creating the best possible content. Unfortunately there are a lot of small and medium-sized businesses, who still refuse, Conduct keyword research. If you don't do the keyword research, you cannot find any attraction in the search results.

Recipe for good content is – 80% temporary keywords + 20% trendige Keywords

the aim is, To create content, that offer added value and meet the reader's challenges. Target keywords and create content, show concern to the buyer personality.

2.     Titel-Tag-Optimierung

Titel-Tags sind nach wie vor eines der stärksten Anzeichen für Suchmaschinen, to explain, what a page is about.

When writing title tags, the experts don't just have to connect people, but also imply, that they meet the SEO requirements.

Because of this, the target keyword needs to be added to the heading of your content.

The common practice for SEO specialists is this, Title tags in between 50 and 60 Create characters, since Google usually does everything after the 60. Sign cuts.

Try without a doubt, use numbers if possible. By using parentheses in your titles, your click-through rate will drop 30-35% elevated.

3.     Optimierung der Meta-Beschreibung

Es wird beobachtet, that with meta tags within 120-130 Signs of an efficient increase in click-through rates when multiple clients are observed. Imagine, these descriptions would be a free means, to promote your title tag. Do not forget, record a call to action with a few words sold.

4.     Header-Tag-Optimierung

Header-Tags werden einfach verwendet, to break the text into its sub-parts, which provide a proper structure. Google, of course, captures header tags and uses them as bullets.

5.     Internal Links / Bildoptimierung

Interne Links im Text selbst sind ebenfalls wichtig für eine effektive Suchmaschinenoptimierung. They send search engines strong cues about the importance of another page on your site and pointing it out, how to make profit on this page.

6.     Optimierung des Inhaltskörpers

Verwenden Sie kurze Absätze mit kurzen Sätzen, if you take into account, that people scan and skip the content, which is difficult to read.