Snapchat, to introduce more advertising courses

Snapchat offers 6 offer various courses to certify advertisements, um Werbetreibenden dabei zu helfen, achieve better performance for their brands. Snapchat plant now, to expand its marketing learning platform with additional ad certification courses, who offer free certification courses for various direct response ads.

A range of certification courses, which are summarized under the umbrella of "Snap Connect", enable marketing- and advertising experts, Learn directly from Snapchat advertisers. Snap Connect is a platform, which offers advertisers very advanced courses on direct response advertising through the Snapchat platform, starting with application modules, E-commerce and mobile games.

The six courses offered are –

• Einführung in Snapchat

• Die Snapchat-Generation

• Werbung auf Snapchat

• Erste Schritte mit dem Anzeigenmanager

• Kreative Best Practices

• Kampagnen messen und optimieren

Dies ist das erste Programm für Snapchat, as the platform stated in an announcement:

“For the first time, you bring our own subject matter experts into the world of Snapchat, to show you, how to take your direct mail to the next level.”

Snapchat currently offers around three of its Snap Connect certification courses, which are explained by the specialist industry and the region.

Both marketers and advertisers can learn here, how to access Snapchat tools direct response advertising, to achieve the following goals:

• Reach more customers and attract them to a mobile e-commerce app or website.

• Promotion of an app, to allow more installations.

• Spread awareness, to improve the installation for any mobile game.

To get Snap Connect certification, Marketing professionals need to go through a series of video-based modules, the in-depth knowledge, Product solutions, Offer imaginative best practices and satisfying success stories to customers. There are several knowledge assessments to be performed after viewing the videos, followed by a final test. The entire process of obtaining Snap Connect ad certification – from watching the first video content to passing the final exam – is completely free.

This compares to Facebook's certification programs, where the material is free, however, a certain fee is charged for the examination.

Let's take a look at it, what is offered in these certification programs.

Snap Connect-Zertifizierungen

Jede der Drei-Gänge-Zertifizierungen bietet unterschiedliche Module für jeden nordamerikanischen und internationalen Vermarkter.

Snap Focus-Zertifizierungsprogramm

Im Juni wurde ein Zertifizierungsprogramm namens Snap Focus eingeführt, that informs marketers about all the basics of advertising via the Snapchat platform.

Snap Focus is a broader concept compared to Snap Connect, and the material is covered in more detail on each topic.

You can expect similar certifications in the future.