Search ads and display ads

For a marketing- Or for advertising specialists it can be a daunting task, to determine, which ads he should implement from the two: Search ads or display ads in their digital marketing campaigns. It's an important decision, as a wrong choice can affect the total paid budget of the campaign. How can you decide, which ad should be part of your campaign? What's the difference between the two? Which one is better?

To get answers to these questions, let us understand, what these terms actually mean

search ads

Search ads or paid search advertising is one of the most popular variations of pay per click marketing, at which brands spend a certain amount, to place their ads at the top or bottom of the real search engine rankings, when a user with certain phrases / Keywords searches. Search ads have three components. a headline, URL and description.

Show ads

Although Google Display ads are part of Google Ads, display ads still work differently. The main difference between Google Search Ads and Display Ads is this, that the former is a pull advertisement and the latter is a push advertisement.

this means, that search ads will be seen by those, who are looking for something relevant, while serving display ads based on multiple target metrics. Unlike search ads, display ads are not subject to location restrictions.

Difference between search ads and display ads

Both ad forms work differently, give different results and have different benefits. Do not forget, Associate your clickable ads with a landing page. Independently of, which ads you want to include in your AdWords campaign, the priority should be, to reach the goal. It should be an efficient and well-designed ad. Only then can you count on it, Bring customers to your end.