Why Focus on Customer Relationship Management?

CRM or customer relationship management can, As the name indicates, als Mechanismus einer Organisation zur Verwaltung von Beziehungen und Assoziationen mit potenziellen Kunden und bestehenden Kunden verstanden werden. It contains beliefs about managing relationships, Expertise and procedures. CRM isn't just limited to technology, but also revolves around the ability of a company, to be customer oriented. This underlines, that CRM is a process, that covers the entire company.

Companies are starting to invest in CRMs more than ever. CRM systems have developed into one of the world's largest software markets. There are many reasons, why CRM is so important. Some of these are listed below.

Kundenorientierte Geschäftsprozesse zahlen sich aus

Eine erste ist, how customer orientation multiplies the efficiency of business processes like sales and marketing. Better lead quality and less time spent sending leads can increase sales by up to 25-30% increase.

Erhöhte Geschmeidigkeit und Geschmeidigkeit der Organisation

Ein weiterer Grund für ein CRM-System als Rückgrat für alle Systeme, that support internal processes, reduces the integration effort and manual adjustment. This increases the ability of a company, to achieve planned goals. Imagine, You start a lot of good ideas, but if you don't have a CRM, start from the root and develop the solutions, that will take you there all by yourself.

KI nach Analytics

 Ein letzter großer Vorteil eines CRM-Systems besteht darin, that a company can include all available data, by keeping them in one place, and ensures that this data is of sufficient quality. Reading technology related reviews and news these days would instill the intuition, that almost any problem can be solved simply by throwing AI. However, a reasonable amount and quality of data is a foundation for using AI. Therefore, CRM increases AI readiness. There's a fine thin line, which separates from the analysis of this fact to the application of AI.

Some of the benefits of using CRM in a company are listed below:

• Kundenbindung

• Auf Daten kann von überall leicht zugegriffen werden

• Der Ruf des Unternehmens wird verbessert

• Das Markenimage wird auf dem Social-Media-Kanal gestärkt

• Hilfreich bei der Kostensenkung

• Die Koordination zwischen den Mitgliedern eines Teams wird verbessert

• Die Einnahmen werden erhöht