What is important: SEO oder User Experience?

Google is always sprouting and it seems like a full time job, mit den sich entwickelnden Algorithmen fertig zu werden. However, as a marketer and web developer, it is important, to acclimate our practices, to proceed with them. Google strives, To give users the best possible experience. Because of this, Google takes care of both search engine optimization and user experience. We have to make sure, that we take this into account in all valuable aspects of web design and development.

When it comes to, Your website for search engines like google, Optimize Bing and Yahoo, there is no doubt about it, that a strong SEO strategy with appropriate keywords is still important. Eventually, Google should find your website, to crawl them.

Unfortunately, they don't capture content and images that way, like a person would do. So it's still important, keep up with SEO practices like using the right header tags and keywords on your website.

Strategie von Clever Search Engines

Suchmaschinen werden immer intelligenter. They put more emphasis on it, how people react to the use of your website, than just your SEO optimization strategies. If you want to optimize your website for search engines, it is equally important, To have a website optimized for people. Eventually, they become paying customers.

Ignorieren Sie nicht die Absprungrate

Wenn Nutzer über eine digitale Anzeige oder ein anderes Lead-Generierungsmedium auf Ihre Website klicken, expect accurate information. If you don't find it, what you want, they may leave your website immediately. Google considers this to be the bounce rate.

What is Google interested in?

Google's search engines strive, to give the audience the best possible results. Google wants to inform its visitors about this, what you are looking for. You don't want users to be sent to websites, who don't answer their questions, are difficult to navigate and / or has poor quality content.

So what does Google care?, when it looks at your website: SEO und User Experience. When Google and other search engines crawl your website, don't look at just one aspect of your website. You look at the whole picture. Google doesn't expect perfection, however, it expects and rewards quality and relevant content as well as user-friendliness.