Common App Store Optimization Myths

There is no doubt, dass mobile Apps zu einem so wichtigen Element des menschlichen Lebens geworden sind, that life without them seems almost impossible now and in the future. Our daily life begins and ends with a smartphone. With so many apps, those in the app- and Play Store are available, the competition for more visibility only increases exponentially. App store optimization is one of the most important marketing strategies, with which you can improve the visibility of your app in the store.

There are some myths, however, people believe in the context of ASO for marketing their app. Some of them have been mentioned here –

• A common disbelief in ASO among people is, that paid marketing works much better than optimizing the app store. ASO for cell phones does not contain any keywords, but rather an optimization of the conversion rate.

• Keywords are very important for customer loyalty and the expansion of mobile apps. Keywords are always included in the search terms, with which users directly or indirectly access an app. It is recommended, Use keywords. However, this does not mean, that you can use them anywhere.

• You may be misled, if you think so, that ratings and more downloads are the two factors, that determine the success of an app. Reviews can help users, Develop trust in the app, while more downloads can be a short-term success.

• People think, that it doesn't matter that much, Provide correct, detailed and descriptive content about an app. This is a dangerous myth, that can ruin all of your efforts. Don't just include keywords in the description, but make it easy to understand and define the purpose of your app and its functions.

• People believe, that they should add images to the app list gallery in chronological order, but the best course of action is, create the first image with the best visual representation. It should be strong enough, to convey your purpose.

• App icons are seen as the most important element by people. However, this is not the case. This is what a user sees after downloading an app. It is not so, that you don't have to focus on your symbol, but you should focus on that first, to build the right application with the best features and free of bugs or mistakes.

Don't fall for the myths, since they will never be of benefit to you. You can prefer to hire an experienced agency, that does the app store optimization effectively.